Ceaselist vs Incogni: which is right for you in the UK?
Incogni is a well-known data removal service. If you're looking for a Incogni alternative in the UK, here's how the two compare, using Incogni's own published information. We run Ceaselist, so we've also listed when Incogni is the better choice.
Checked 14 October 2026. Prices are as published, mostly in US dollars; UK checkout prices may differ.
| Ceaselist | Incogni | |
|---|---|---|
| Price | £29/year or £3.99/month, VAT included | From $7.99/month billed annually ($95.88/year); Unlimited plan with custom removals $179.88/year (published USD prices; UK checkout may differ) |
| Who can use it | UK and EEA residents | US, UK, EU, Switzerland and Canada |
| Coverage | 668 brokers that accept requests by email; 178 form-only brokers listed with their links | 421 brokers on its published list |
| How requests are made | GDPR erasure and objection requests sent by email as your signed, authorised agent | Automated requests to its broker list, by email and web forms |
| Follow-up | Reads replies, pushes back on form redirects and ID demands, reminds after the legal deadline, prepares an ICO complaint pack | Recurring requests and a progress dashboard |
| Web-form brokers handled | No (listed with links so you can do them yourself) | Yes |
| Exposure scan | No | No |
| Custom removals | No | Unlimited plan only |
| Refund | Full refund within 30 days | 30-day money-back guarantee |
| Company | Noverquis Ltd, UK (England and Wales) | Incogni (part of Surfshark) |
| Data sent to marketing lists | Yes: marketing lists get name, email and country only; address and phone only to people-search sites | See Incogni's privacy policy |
Sources: Incogni's published broker list, Security.org: Incogni review and pricing, VPNAlert: Incogni pricing.
Coverage overlap
145 of the brokers on Incogni's published list are also on Ceaselist's email list; 523 brokers Ceaselist emails are not on Incogni's list. Broker counts are measured differently by each service (some count parent companies, some count individual websites), so a bigger number isn't automatically better coverage.
Choose Incogni if
- You live in the US, Canada or Switzerland (Ceaselist serves the UK and EEA only).
- You want brokers that only take web forms handled for you.
- You want custom removals from sites you find yourself (Incogni Unlimited).
Choose Ceaselist if
- You want a UK company acting as your named, signed agent, with every letter and reply visible to you.
- You want brokers chased after the one-month legal deadline and a ready-to-file ICO complaint when they ignore you.
- You want brokers to receive as little about you as possible (marketing lists never get your address or phone).
- Price: £29 a year including VAT.
How Ceaselist works
- You tell us who you are and choose which details each type of broker may see.
- You sign an authority so brokers know we act for you; they can check it through a private link.
- We email erasure and objection requests under UK GDPR or GDPR to 668 brokers that accept requests by email, in UK office hours, over about two weeks.
- We read every reply: push back on "use our form" and ID demands, remind brokers who miss the one-month deadline, and give you an ICO complaint pack if they still ignore you.
- We send requests again every 90 to 180 days, because brokers re-collect data.
Try Ceaselist: £29 a year, refund within 30 days See all services compared
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Incogni is a trademark of its owner. Ceaselist is not affiliated with or endorsed by Incogni.