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Compared · checked 14 October 2026Data removal services compared, for people in the UK
Most comparisons are written for Americans. This one is for UK and EEA residents, where the law is different: you have the right to erasure and the right to object under UK GDPR, a one-month deadline, and the ICO to complain to. We run Ceaselist, so we say plainly where another service is the better choice.
Prices are each provider's published prices on 14 October 2026, mostly in US dollars; UK checkout prices may differ. Broker counts are each provider's own figures. Sources are linked under each table.
At a glance
| Ceaselist | Incogni | DeleteMe | Optery | |
|---|---|---|---|---|
| Price | £29/year or £3.99/month, VAT included | From $7.99/month billed annually ($95.88/year); Unlimited plan with custom removals $179.88/year (published USD prices; UK checkout may differ) | $129/year for one person (published US pricing) | Free scan; Core $39/year, Extended $149/year, Ultimate $249/year (published USD prices) |
| Who can use it | UK and EEA residents | US, UK, EU, Switzerland and Canada | Plans on its pricing page are marked 'U.S. residents only' | Its pricing page lists the US, Canada, Australia, New Zealand and South Africa; the UK is not listed |
| Coverage | 668 brokers that accept requests by email; 178 form-only brokers listed with their links | 421 brokers on its published list | 750+ sites claimed; 191 core broker sites on its public list | 380+ (Core), 555+ (Extended), 630+ (Ultimate) sites |
| How requests are made | GDPR erasure and objection requests sent by email as your signed, authorised agent | Automated requests to its broker list, by email and web forms | Privacy specialists plus automation; regular privacy reports | Automated and human-assisted opt-outs, with before-and-after screenshots |
| Follow-up | Reads replies, pushes back on form redirects and ID demands, reminds after the legal deadline, prepares an ICO complaint pack | Recurring requests and a progress dashboard | Ongoing removals during the subscription | Ongoing re-scans and removals |
| Web-form brokers handled | No (listed with links so you can do them yourself) | Yes | Yes | Yes |
| Exposure scan | No | No | Yes (reports) | Yes, including a free exposure scan |
| Custom removals | No | Unlimited plan only | Yes (custom requests) | Ultimate plan |
| Refund | Full refund within 30 days | 30-day money-back guarantee | See DeleteMe's terms | 30-day money-back guarantee (per TechRadar) |
| Company | Noverquis Ltd, UK (England and Wales) | Incogni (part of Surfshark) | DeleteMe (United States) | Optery (United States) |
Sources: Incogni's published broker list, Security.org: Incogni review and pricing, VPNAlert: Incogni pricing; DeleteMe pricing page, DeleteMe: sites we remove from, Security.org: DeleteMe review and pricing; Optery pricing page, TechRadar: Optery review.
Which one should you choose?
You live in the UK or EEA and want the law enforced
Choose a service that cites UK GDPR or GDPR, follows up after the one-month deadline and helps you complain to the ICO. That's what Ceaselist does, by email, as your named agent, for £29 a year.
You live in the US
US law and US people-search sites are a different problem. DeleteMe and Optery are built for it. Ceaselist doesn't serve US residents.
You need web forms and people-search sites handled
Some brokers only accept their own web forms. Incogni, DeleteMe and Optery submit forms; Ceaselist lists those brokers with links so you can do them yourself.
You want to do it yourself for free
You can. Our step-by-step UK guide and free request pack show you how.
Other services UK readers ask about
| Service | What we found | Source |
|---|---|---|
| Kanary | Advanced tier, reported at $50/month, is the tier listed for UK users | source |
| Privacy Bee | Reported at $197/year | source |
| Aura | Data removal is part of a US-focused identity protection bundle, reported from $144/year | source |
| OneRep | Reported at $99.95 for the first year | source |
| EasyOptOuts | Reported at $19.99/year; US residents only | source |
These figures come from third-party reviews, not the providers' own pages. Check the provider's site before you buy.
How the services differ underneath
Email requests vs web forms. Under UK GDPR a request doesn't have to use a broker's preferred channel; a written email is valid, and the broker must help you exercise your rights. Services that also fill in web forms reach brokers that ignore email, but forms often ask for more personal details than the broker already holds.
How much of your data is sent. Every request has to identify you. Ceaselist sends marketing lists only your name, email and country, and reserves your address and phone for people-search sites that already publish them. Ask any service what it sends, and to whom.
What happens when brokers ignore you. Most services re-send requests periodically. Ceaselist also reminds a broker once its legal deadline has passed, then gives you a complaint pack for the ICO with the full chronology.
Independent testing. Reported test results are mixed. Consumer Reports' 2024 study found that no service removed every listing, and that manual opt-outs were at least as effective. Expect a service to save you time, not to make you invisible.